Slice of Ad Tech

Paul Bannister (Raptive)

April 12, 2023 Blockthrough Season 1 Episode 5
Slice of Ad Tech
Paul Bannister (Raptive)
Show Notes

In this episode, we speak with Paul Bannister, Chief Strategy Officer of CafeMedia—the world's largest ad management service that reaches 195M US unique visitors every month. Many in the industry follow Paul for his thought leadership, clarity, insight, and yes... some highly fun and topical tweets.

Tune in as Paul shares his thoughts on:

  • How he got started in the ad tech industry
  • The future of publishing beyond the third-party cookie
  • His centrist approach to user privacy on the web
  • Whether ChatGPT is going to put us out of work (tl;dr: probably not)
  • Things publishers should learn from the retail industry
  • What the "perfect browser" looks like
  • What CafeMedia is doing to support creators

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?