Slice of Ad Tech

Ben Morrisroe (Publift)

December 13, 2023 Blockthrough Season 1 Episode 8
Slice of Ad Tech
Ben Morrisroe (Publift)
Show Notes

In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4 billion monthly ad impressions globally.

Tune in as Ben shares:

  • A fun (yet cautionary) tale about overdressing in ad tech
  • What a typical work day looks like as Head of Growth @Publift
  • The challenges that Publift is solving for media companies
  • Why Publift partnered with Blockthrough to address ad-blocking
  • Good and bad examples of utilizing first-party data in advertising
  • The correlation between page speed, auction timeouts, and yield
  • Changes to Core Web Vitals and how UX can become a competitive advantage

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?