Welcome to Slice of Ad Tech. For our first episode, our host Neera Shanker speaks with James (Van) Sweringen, Director of Revenue Operations at Blockthrough. Tune in to learn what revenue metrics publishers should actually be looking at (not just your fill rate and RPMs) and tips on how to drive revenue growth before 2022 ends.
Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.
Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.
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