Slice of Ad Tech
Tune into Slice of Ad Tech by Blockthrough, part of eyeo to learn about the people, ideas, and stories shaping the $700B digital advertising industry. Every episode features a new ad tech veteran, as they take us through their journey into the mad world of ad tech, the problems that they try to solve, along with helpful insights and perspectives on user monetization strategies, revenue growth, and the future of the industry.
Episodes
10 episodes
Erik Requidan & Justin Hansen (Media Tradecraft)
On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization...
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Season 2
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Episode 2
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40:55
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Jared Siegal (Aditude)
In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $...
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Season 2
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Episode 1
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32:59
Ben Morrisroe (Publift)
In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4...
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Season 1
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Episode 8
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30:25
Ratko Vidakovic (AdProfs)
In this episode, we speak with Ratko Vidakovic, Founder of AdProfs and author of the widely popular newsletter This Week in Ad Tech, which is read by over ...
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Season 1
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Episode 7
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29:20
Kean Graham (MonetizeMore)
In this episode, we speak with Kean Graham, Founder and CEO of MonetizeMore, a Google Certified Publishing Partner (GCPP) that helps publishers reduce ad fraud, improve reporting, and maximize their r...
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Season 1
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Episode 6
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28:48
Paul Bannister (Raptive)
In this episode, we speak with Paul Bannister, Chief Strategy Officer of CafeMedia—the world's largest ad management service that reaches 195M US unique visitors every month. Many in the industry follow Paul for his thought leadership, clarity,...
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Season 1
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Episode 5
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40:38
Mark McEachran (Yieldmo)
In this episode, we speak with Mark McEachran, VP of Product Management at Yieldmo. Tune in as he shares how he got started in ad tech, what his typical work day looks like, the problems that Yieldmo is solving for buyers and sellers, why publi...
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Season 1
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Episode 4
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30:53
Cody Bye (NitroPay)
In this episode, we speak with Cody Bye, Co-Founder and Chief Growth Officer of NitroPay. Keep listening to learn how Cody and his team set their publishers up for success from the get-go, including tips on optimizing your ad layouts (and w...
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Season 1
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Episode 3
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38:32
Christina Fiasconaro (Freestar)
Welcome back to Slice of Ad Tech. In this episode, our host Vishveshwar Jatain speaks with Christina Fiasconaro, SVP of Customer Success at Freestar. Tune in to learn more about their out-of-box yield optimization experiments and the results ...
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Season 1
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Episode 2
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19:35
James Van Sweringen (Blockthrough)
Welcome to Slice of Ad Tech. For our first episode, our host Neera Shanker speaks with James (Van) Sweringen, Director of Revenue Operations at Blockthrough. Tune in to learn what revenue metrics publishers should actually be looking at (not ju...
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Season 1
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Episode 1
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22:12
