In this episode, we speak with Cody Bye, Co-Founder and Chief Growth Officer of NitroPay. Keep listening to learn how Cody and his team set their publishers up for success from the get-go, including tips on optimizing your ad layouts (and what to avoid), as well as highlighting the critical revenue metrics you should be focusing on.
Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.
Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.
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