Slice of Ad Tech

Mark McEachran (Yieldmo)

January 19, 2023 Season 1 Episode 4
Slice of Ad Tech
Mark McEachran (Yieldmo)
Show Notes Chapter Markers

In this episode, we speak with Mark McEachran, VP of Product Management at Yieldmo. Tune in as he shares how he got started in ad tech, what his typical work day looks like, the problems that Yieldmo is solving for buyers and sellers, why publishers need a strategy for their non-addressable audience, as well as the importance of tracking what the platforms (iOS, Chrome, Firefox) are up to.

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?

How did you get started in ad tech?
Tell me about a typical work day?
What's Yieldmo?
How is Yieldmo solving these challenges?
How does Yieldmo measure success?
What's happening in ad tech right now?
Driving revenue growth