Slice of Ad Tech

Kean Graham (MonetizeMore)

June 07, 2023 Blockthrough Season 1 Episode 6
Slice of Ad Tech
Kean Graham (MonetizeMore)
Show Notes

In this episode, we speak with Kean Graham, Founder and CEO of MonetizeMore, a Google Certified Publishing Partner (GCPP) that helps publishers reduce ad fraud, improve reporting, and maximize their revenue.

Tune in as Kean shares his thoughts on:

  • How he got started in the ad tech industry
  • The crucial connection between auction competition and yield
  • Why solving for ad fraud goes beyond just blocking invalid traffic (IVT)
  • Using technology to automate routine tasks in ad operations
  • The positive and negative aspects of generative AI
  • The most important revenue metrics publishers should be tracking
  • The outlook for programmatic ad spend in 2023 and beyond

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?