Ratko Vidakovic (AdProfs)

In this episode, we speak with Ratko Vidakovic, Founder of AdProfs and author of the widely popular newsletter This Week in Ad Tech, which is read by over 12, 000 industry professionals, including key executives at companies like Google, Meta, Amazon, etc.

Tune in as Ratko shares his thoughts on:

• The origin story of AdProfs
• The lessons he learnt in the process of building AdProfs
• The key challenges awaiting publishers in 2024 and beyond
• Privacy regulations and their impact on UX
• The winners and losers of the Retail Media wave
• Trade-offs between sustainability and monetization
• If (and how) certain ad-blockers are better than others

Hope you enjoyed this episode! While you're here...
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