Jared Siegal (Aditude)

In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year.

Tune in as Jared shares:

• His journey from Answers.com to leading a funded ad tech startup
• How raising capital is changing Aditude's approach to the market
• Why he thinks Session RPM is the one metric to rule 'em all
• The unique insight that led to the creation of their cloud wrapper
• The need to be skeptical about winning bid prices received from SSPs
• How to use dynamic bid floors to eke out more revenue
• Why industry classification of MFA sites may be misleading

Hope you enjoyed this episode! While you're here...
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