Slice of Ad Tech

Jared Siegal (Aditude)

February 01, 2024 Blockthrough Season 2 Episode 1
Slice of Ad Tech
Jared Siegal (Aditude)
Show Notes

In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year.

Tune in as Jared shares:

  • His journey from to leading a funded ad tech startup
  • How raising capital is changing Aditude's approach to the market
  • Why he thinks Session RPM is the one metric to rule 'em all
  • The unique insight that led to the creation of their cloud wrapper
  • The need to be skeptical about winning bid prices received from SSPs
  • How to use dynamic bid floors to eke out more revenue
  • Why industry classification of MFA sites may be misleading

Hope you enjoyed this episode! While you're here...
Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators.

Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users.

Want to learn more?