Erik Requidan & Justin Hansen (Media Tradecraft)

On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization solutions for big media companies and large publishers.

Tune in to hear about:

• Their founder journey and focus on running an operator-led business
• How Media Tradecraft approaches their customer's most pressing challenges
• The top three challenges publishers face in 2024 (and how to think about them)
• How publishers can differentiate themselves in the market by looking inward
• The most overlooked revenue metrics to focus on to drive growth

Hope you enjoyed this episode! While you're here...
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